Paper Contents
Abstract
The use of AI in the distribution management process of the FMCG sector is one of the leading changes in recent times. Through this study, the author shall explore various usages of AI technologies such as demand forecasting, inventory management, logistics optimization, CRM, and VRM in the distribution processes. Based on in-depth literature review, this paper identifies some gaps within the current body of knowledge regarding the practical issues and organizational adjustments that are necessary for effective AI implementation. The study is using PLS-SEM to identify these driving factors that drive AI adoption and affect operational efficiency. The results will be useful for industry practitioners and improve the theoretical framework on how AI can contribute to improving distribution management in the FMCG industry.
Copyright
Copyright © 2025 Dunnutala Ramesh Reddy. This is an open access article distributed under the Creative Commons Attribution License.
