Paper Contents
Abstract
This research examines the role of Artificial intelligence in customer segmentation and targeting and explore different applications of artificial intelligence in cosmetics sector. We also discuss the benefits of Artificial Intelligence that enables businesses to analyse consumer behaviour, diverse needs and create personalised marketing content to cater the needs of customers. This study discusses various AI tools of customer segmentation and investigates how artificial intelligence (AI) is being used by the cosmetic industry. Data was gathered through secondary research methods such as books, journals, publications etc. With technology becoming more and more linked with personal care and beauty, this research attempts to analyse the complex interaction between AI interventions and consumer Perception and behaviour. Through the utilization of artificial intelligence (AI) technology, enterprises may examine vast quantities of consumer data and identify trends that facilitate enhanced understanding of their target audience and the delivery of persuasive marketing messages.Keywords: Customer segmentation, Targeting, Artificial intelligence, Cosmetics, Consumer behaviour
Copyright
Copyright © 2024 Guddu Pabbi. This is an open access article distributed under the Creative Commons Attribution License.
