Paper Contents
Abstract
The rapid proliferation of e-commerce has wrought a profound transformation in the business landscape, with small and medium-sized enterprises (SMEs) being significant beneficiaries of this paradigm shift. As the global economy continues to grapple with the challenges of digitalization, SMEs are increasingly recognizing the imperative of adopting e-commerce strategies to remain competitive and sustainable. This research endeavors to investigate the economic benefits accruing to SMEs from adopting e- commerce strategies, with a specific focus on key performance indicators such as revenue growth, market expansion, cost efficiency, and competitive advantage. Through a rigorous analysis of case studies, surveys, and financial data drawn from diverse industries, this study demonstrates how e-commerce platforms empower SMEs to access broader markets, rationalize operations, and reduce overhead costs. The findings of this research unequivocally suggest that adopting e-commerce strategies yields significant economic benefits for SMEs, including increased sales, reduced operational costs, and enhanced market competitiveness. Specifically, the study reveals that SMEs that have adopted e-commerce strategies have experienced a significant increase in revenue growth, with some reporting an increase of up to 30% in online sales. Moreover, e-commerce adoption has enabled SMEs to expand their market reach, with many reporting an increase in international sales and exports
Copyright
Copyright © 2024 Dr. Tariq Talafha . This is an open access article distributed under the Creative Commons Attribution License.
