Paper Contents
Abstract
This research paper aims to assess the factors that significantly influence customerspatronage in the context of hotels, explicitly focusing on the renowned Eko Hotels and Suites. The hospitality industry is highly competitive, and understanding the determinants of customer patronage is crucial for hotels to thrive. By conducting an in-depth analysis of the factors influencing customer behaviour and satisfaction, this study aims to provide valuable insights to help hotel managers enhance their service offerings and attract and retain loyal customers. The research employed a survey approach using a structured questionnaire to collect data from a diverse sample of customers. The findings contribute to the existing body of knowledge in hospitality management and assist industry professionals in making informed decisions to improve customer satisfaction and maximise business success.
Copyright
Copyright © 2023 Elizabeth Abiola-Oke. This is an open access article distributed under the Creative Commons Attribution License.
