Paper Contents
Abstract
The usage of Artificial Intelligence (AI) is burgeoning due to its multiple applications in various areas of life. One of the recent advancements in the field of AI is ChatGPT. ChatGPT is short for Chat generative Pre-trained Transformer, an AI-powered chatbot developed by OpenAI which is dedicated to create a safe and beneficial artificial general intelligence for the betterment of the humanity. The current study aims to find out factors affecting the intention to use ChatGPT among university students in the area of Punjab. The primary data collected from 249 university students was further analyzed using SmartPLS4.0. results of the study revealed that effort expectancy and facilitating conditions significantly impact the users intention directly and indirectly through perceived credibility and attitude. Finally, the investigation has uncovered that pupils are in favor of the integration of this technological innovation in the educational sector. The findings can be utilized by the educational institutions and technology developers to integrate ChatGPT in academic arena.
Copyright
Copyright © 2023 HARSHDEEP KAUR. This is an open access article distributed under the Creative Commons Attribution License.
