Paper Contents
Abstract
This paper critically reflects on Abraham Maslow's Hierarchy of Needs model in the context of the modern era. Maslow's model, established in the mid-20th century, has been instrumental in understanding human motivation and behavior. However, the rapid changes in society, globalization, and evolving values necessitate a reexamination of this theory. The paper discusses how societal developments have reshaped the hierarchy of needs, emphasizing the influence of cultural, social, and economic factors on human desires. It also explores the shift from material satisfaction to a deeper pursuit of happiness and fulfillment, acknowledging factors like love, purpose, and control. To better understand contemporary needs, Philip Kotler's perspective on the transformation of wants into demands is introduced. The paper concludes by highlighting the continued relevance of Maslow's model as a theoretical tool while emphasizing the importance of critical evaluation and adaptation to the ever-changing needs of individuals in today's society.
Copyright
Copyright © 2023 GUO NYUHUAN. This is an open access article distributed under the Creative Commons Attribution License.
