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CSR-DRIVEN ATRIATION: ENHANCING GLOBAL SOCIAL IMPACT THROUGH STRATEGIC ATRIATE ROLES

PRITHIVI RAJ RAJ

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Paper Contents

Abstract

Corporate Social Responsibility (CSR) and expatriation intersect as multinational corporations increasingly deploy expatriates to lead social and environmental initiatives abroad. This trend reflects a shift toward ethical global operations, where expatriates embody corporate values and foster positive local impact, integrating CSR into the fabric of international business strategy. This paper explores the role of expatriates in advancing Corporate Social Responsibility (CSR) for multinational corporations (MNCs) in host countries. With CSR becoming integral to corporate strategy, expatriates are increasingly tasked with implementing social and environmental initiatives alongside their core responsibilities. This integration of CSR with expatriate assignments reflects a commitment to ethical operations and local impact, positioning expatriates as ambassadors of corporate values in diverse cultural settings. By analyzing the opportunities and challenges in CSR-focused expatriation, this study sheds light on how MNCs can effectively support these roles to enhance community welfare, corporate reputation, and sustainable business practices.

Copyright

Copyright © 2025 PRITHIVI RAJ. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS50200031738
ISSN: 2321-9653
Publisher: ijprems
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