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Customer segmentation using k means

R.Ramya.RR.Ramya R.Ramya.RR.Ramya

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Abstract

Innovation is the current zeitgeist, and everyone is competing to outshine one another. Businesses today rely on innovations to captivate people with their products, yet the sheer volume of products available confuses both consumers and businesses about whether to buy and which to pass up, as well as which market groups to target with advertising. In order to make better decisions moving forward, machine learning is applied. Various algorithms are used to expose the data's hidden patterns. This hazy notion of which category to target is clarified through segmentation. Making modifications, such as reworking and rephrasing your material, is made possible by grouping clients with comparable inclinations into comparable groups.

Copyright

Copyright © 2023 R.Ramya.RR.Ramya. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS30500034018
Publish Date: 2023-05-26 20:34:15
ISSN: 2321-9653
Publisher: ijprems
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