Paper Contents
Abstract
A sizably voluminous chunk of data is engendered each minutein enterprise business. Extracting information from piles of data avails in extracting patterns that can soothsay and guide future demeanor of the enterprise. Data mining techniques filter through immensely colossal magnitudes of raw data and extract serviceable information that gives enterprise businesses a competitive edge in the market. Sundry cases on customer purchasing habits have been presented and additionally utilized in authentic quandaries. Data mining techniques are highly efficacious in analysing consumer comportments. It avails enterprises to make apprised business decisions, enhances business perspicacity, thereby amending the companys revenue, detecting anomalies, fraud detection and abbreviating cost overheads. In this paper the author reviews sundry such techniques. Further, the application of these techniques in sundry scenarios is analyzed.
Copyright
Copyright © 2023 Sanjay . This is an open access article distributed under the Creative Commons Attribution License.
