Paper Contents
Abstract
ABSTRACT Sustainable economic and environmental development is the prime focus of every nation, for this purpose demand for production and sales of eco-friendly products has been increased as it is assumed that the in future those product who aware about their role for environment protection can survive better in the market, this research paper focused on the study of one of the innovative eco-friendly product wall paint, paper focus on study of awareness of this product among customers , prospective market and challenges of this product, study is based on both Primary and Secondary data, Primary data is collected through observation and interview method from visiting the one of the leading manufacturing unit of eco-friendly paint LAXMI ORGANICS HIRAPUR, RAIPUR (C.G.) and it is observed that there is great potential for growth of such great innovative product as it is environmental friendly as well as good for human health, apart from this it is opening door for employment among rural men and women. As it is new concept so there is so many challenges associated with this product as- completion with existing brands, promotion and marketing, raw-material(Cow dung) availability challenge, low cost production and price, distribution channel etc.
Copyright
Copyright © 2023 Mr.ABHINAV AGRAWAL. This is an open access article distributed under the Creative Commons Attribution License.
