Paper Contents
Abstract
This report investigates the effectiveness of various subscription pricing strategies in enhancing sales growth for digital publications. The study explores different models, including tiered pricing, freemium options, dynamic pricing, and bundling, to identify best practices that marketing teams can leverage to optimize their subscription plans. Through a mixed-methods approach combining quantitative data analysis from surveys and in-depth interviews with industry professionals, the findings suggest that tailored pricing strategies, underpinned by data-driven decision-making and a deep understanding of consumer behavior, are crucial for driving subscriber acquisition, fostering customer loyalty, and achieving sustainable revenue growth in the dynamic digital publishing landscape.
Copyright
Copyright © 2025 Nisha Jagani. This is an open access article distributed under the Creative Commons Attribution License.
