Paper Contents
Abstract
India's tourist industry has a lot of potential to help the economy grow, create jobs, and promote cultural interaction. This essay examines the essential function of strategic management in influencing the growth and sustainability of tourism in India. The study examines historical and contemporary experiences, encompassing governmental frameworks, public-private partnerships, and destination branding initiatives, to delineate significant triumphs and issues within the industry. The essay also talks about how travellersexpectations are changing in a world after the pandemic, focussing on digital change, sustainable tourism practices, and regional diversification. The essay uses case studies and strategic models to suggest a framework for the future that will help India's tourist industry meet its changing needs while still following strategic management principles. Ultimately, it emphasises the significance of innovation, collaboration, and flexible policy-making in converting India into a globally competitive and sustainable tourism destination.
Copyright
Copyright © 2025 Dr.Muhammed Anas .B, Claret V. Pereira, Dr V. Basil Hans, Dr.Sini .V . This is an open access article distributed under the Creative Commons Attribution License.
