Paper Contents
Abstract
This abstract explores the factors influencing customerspurchasing decisions in the context of life insurance policies. It examines the multidimensional nature of these determinants, encompassing economic, psychological, and social aspects. The study delves into how personal financial stability, risk perception, family dynamics, cultural beliefs, and marketing strategies interplay to shape consumer choices. From an economic perspective, the paper analyzes how customersfinancial stability, income levels, and perceptions of affordability impact their decision-making process. It delves into how cost considerations, potential benefits, and long-term value assessment influence their choices. In conclusion, this research paper sets out to unravel the complexity of factors that collectively shape customersdecisions when purchasing life insurance policies and provide a comprehensive understanding of the dynamics influencing customer decisions regarding life insurance policies. The findings of this study have practical implications for insurers, enabling them to tailor their marketing approaches, policy designs, and customer interactions to better align with the factors that guide consumer choices.
Copyright
Copyright © 2023 Prof PRAVEEN KUMAR T M, CHANDANASHREE P. This is an open access article distributed under the Creative Commons Attribution License.
