Paper Contents
Abstract
This study examines the dynamic landscape of film criticism in the digital age, focusing on the rise of online platforms such as blogs, social media, and review aggregation1. It explores how these platforms have democratized film criticism through amplified voices and traditional analytical methods2. The paper addresses the challenges critics face in navigating this new terrain, where the fast pace of online discourse and the proliferation of resources blur the distinction between amateur and professional criticism3. Highlighting the role of social media, it explores the impact of online discourse on film reception and marketing4. As the digital age transforms film review practices, the paper considers the future trajectory, opportunities for innovation, and potential pitfalls that have eroded important values5. Through a growing relationship between critics and audiences, this study provides insight into the changing audience participation, critical discourse, and the broader cultural significance of film in the digital age.
Copyright
Copyright © 2024 PRIYA.P. This is an open access article distributed under the Creative Commons Attribution License.
