Paper Contents
Abstract
The present research entitled Green marketing in Agriculture and its awareness level in Varanasi District of Uttar Pradesh, consists of five distinctive chapters including summary and conclusions, Kashi Vidhyapeeth, Baragaon, Harhua and Pindara, these four blocks of Varanasi are taken for further study about green marketing. The percentage distribution for various respondent regarding their primary and secondary income and their educational as well occupational segregation. Majority of the respondent had Primary level of education in the study area. 37.94 percent of respondent belong to the age group of 37-47 which was highest. Around 49.39 percent respondent were landholding far from market which was taken as more than 10 km. the primary income of the majority of the respondent lies in the range of 20-40000 rupees and 63.85 percent respondent were relies on Agriculture for their livelihood, Around 42.77 percent of respondent had awareness regarding green marketing and around 68.49 percent respondent who perform organic farming were aware about the green marketing the most effective awareness source for green marketing was peer group followed by Kisan mela.
Copyright
Copyright © 2023 RAKESH KUMAR MISHRA. This is an open access article distributed under the Creative Commons Attribution License.
