Paper Contents
Abstract
Fear of Missing Out (FOMO) has become a pervasive phenomenon in today's digital age, with many individuals experiencing anxiety and stress due to the perceived need to stay connected and up-to-date with the latest trends, events, and social media updates. In recent years, marketers have begun to capitalize on this widespread fear by incorporating FOMO tactics into their marketing strategies. This paper explores the ways in which FOMO is being leveraged as a marketing tool, examining the impact it has on consumer behavior, marketing techniques, and brand loyalty. Through a comprehensive analysis of existing literature and industry reports, this study reveals that FOMO-driven marketing campaigns can be highly effective in generating buzz, driving engagement, and increasing sales. However, the use of FOMO tactics also raises ethical concerns, including the potential for manipulation and exploitation. Furthermore, the study identifies key challenges and limitations in implementing FOMO-based marketing strategies, including the risk of backlash and decreased brand credibility. This research provides valuable insights for marketers seeking to effectively harness the power of FOMO in their marketing campaigns. By understanding the psychological and behavioral implications of FOMO, marketers can develop more effective strategies that cater to consumersdeep-seated desires for connection, belonging, and exclusivity. Ultimately, this paper contributes to the growing body of knowledge on the impact of FOMO on marketing and consumer behavior, offering practical recommendations for marketers seeking to navigate this complex and rapidly evolving landscape.
Copyright
Copyright © 2024 Navya Garg. This is an open access article distributed under the Creative Commons Attribution License.
