Impact of AI-Driven Green Business Practices On Sustainable Performance of Organisations in India
Praveen K Harkawat K Harkawat
Paper Contents
Abstract
This paper explores the pivotal role of Artificial Intelligence (AI) in advancing sustainable business practices and enhancing environmental management. It specifically examines how AI technologiespracticestools are reshaping approaches to sustainability by offering innovative and eco-friendly solutions to environmental challenges within the context of Indias emerging economy.The paper highlights AIs significant contribution to optimizing energy consumption and improving waste management. By processing vast datasets, AI enables organizations to adopt resource-efficient strategies and minimize environmental impact through intelligent & better decision-making and green business practices.However, the paper also addresses key challenges in AI adoption, including data integration issues, resistance to technological change, and limited awareness or understanding of AI capabilities. Despite these obstacles, the study underscores AIs potential as a powerful enabler of environmental sustainability.Looking ahead, future research will delve into emerging applications of AI in sustainability and assess its long-term environmental implications. The paper concludes by advocating for the proactive and responsible use of AI tools to foster a greener, more sustainable future.
Copyright
Copyright © 2025 Praveen K Harkawat. This is an open access article distributed under the Creative Commons Attribution License.