Recent Papers

Branding plays a crucial role in shaping consumer perceptions and influencing purchasing decisions, particularly in the highly competitive textile industry. This study investigates the impact of branding on consumer perception towards textile products, focusing on how brand image, brand awareness, brand loyalty, and perceived quality affect consumer attitudes and buying behaviour. The research employs both primary and secondary data to analyse consumer responses and brand strategies adopted by textile firms. Through surveys and statistical analysis, the study explores the extent to which branding elementssuch as logo design, advertising, reputation, and emotional connectioncontribute to consumer trust and preference for specific textile brands. The findings highlight that strong branding significantly enhances perceived product quality and customer loyalty, thereby driving repeat purchases and long-term brand equity. This study underscores the importance for textile companies to invest strategically in branding initiatives to strengthen market positioning and consumer relationships.

Copyright © 2025 Anuradha K R . This is an open access article distributed under the Creative Commons Attribution License.