Paper Contents
Abstract
The present marketing climate has made the research of customer behaviour crucial. Without consumers, no business can make a profit. Every business action revolves around satisfying customers. In the study of consumer purchasing behaviour, the customer plays all three roles: user, payer, and buyer. Considering customer spending habits is now standard practise in strategic market planning. "Cognitive dissonance" is a key idea in consumer behaviour, and marketers pay close attention to post-purchase actions. The purpose of this study is to identify the elements that influence urban consumer goods shoppers to experience cognitive dissonance when making purchases. Cognitive dissonance affects many parts of consumer buying behavior, which is covered in the article.
Copyright
Copyright © 2025 Dr.K.V.Sridhar. This is an open access article distributed under the Creative Commons Attribution License.
