Paper Contents
Abstract
This article evaluates the impact of a nationwide digital medical education campaign focused on antimicrobial resistance (AMR), conducted exclusively on the Hidoc Dr. platform. The campaign aimed to enhance physician awareness, share evidence-based guidelines, and improve clinical decision-making around AMR management. The campaign reached over 85,455 healthcare professionals, generated 383,625 impressions, and achieved 30,220 article clicks, resulting in a strong CTR of 8%, well above benchmark rates. Engagement patterns varied across regions, specialties, and article topics, reflecting diverse interests in AMR education. We integrate campaign analytics with clinical insights to assess educational effectiveness and underscore Hidoc Dr.s role as a scalable, impactful platform for physician-targeted learning.
Copyright
Copyright © 2025 Asma Shaikh. This is an open access article distributed under the Creative Commons Attribution License.
