Paper Contents
Abstract
The rapid evolution of e-commerce has significantly transformed consumer behavior, reshaping how individuals perceive, evaluate, and engage with online shopping. This paper explores the psychological and behavioral impact of e-commerce platforms on consumers, focusing on factors such as convenience, trust, personalization, and decision-making patterns. The ease of access to a vast range of products, combined with tailored recommendations and competitive pricing, has led to a shift in consumer preferences and expectations. Additionally, the influence of digital marketing strategies, user reviews, and social proof has altered purchasing decisions, fostering both impulsive and informed buying behaviors. While e-commerce enhances convenience and accessibility, concerns related to security, data privacy, and product authenticity also play a role in shaping consumer trust. This study aims to analyze these aspects and provide insights into how e-commerce platforms influence consumer psychology, ultimately affecting their purchasing habits and brand loyalty.
Copyright
Copyright © 2025 DR AKHILESH SAINI. This is an open access article distributed under the Creative Commons Attribution License.
