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IMPACT OF MOTIVATIONAL FACTORS ON WOMEN ENTREPRENEURS

Dr.T. RAMYA RAMYA

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Paper Contents

Abstract

This study has been undertaken to explore the motivational factors and different reasons for choosing particular business types by women entrepreneurs from the perspectives of different socio-demographic dimensions of womens entrepreneurial life. Women entrepreneurs are a diverse segment going to different age groups and demographic backgrounds. They are also confronted with various gender-specific and gender-neutral challenges during the course of establishing and operating their ventures. Nowadays it has been appreciated that enterprising women have troupe entrepreneurial aptitudes which could be bound so as to convert them from the position of Job seekers to Job givers. The government has realized the importance of womens entrepreneurship. As a result, it offers a variety of programs for women entrepreneurs.Keywords: Women entrepreneurs, Motivational factors.

Copyright

Copyright © 2023 Dr.T. RAMYA. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS30300008162
ISSN: 2321-9653
Publisher: ijprems
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