Paper Contents
Abstract
Product packaging plays a pivotal role in shaping consumer purchase decisions by acting as a silent communicator of brand identity, product quality, and value. This study examines the influence of various packaging elements, such as colour, design, material, labelling, and branding, on consumer behaviour. A combination of qualitative and quantitative research methods is used to analyse consumer preferences and psychological triggers affecting their choices. The results highlight that visually appealing and informative packaging significantly impacts consumer buying behaviour, making it a crucial aspect of marketing strategy.
Copyright
Copyright © 2025 Kavish Sonawane . This is an open access article distributed under the Creative Commons Attribution License.
