Paper Contents
Abstract
This research paper investigates investor behavior and decision-making in mutual fund investments. Exploring factors that influence choices, such as risk tolerance, past performance, and fees, it also delves into behavioral biases like loss aversion and herding. The role of information sources, from traditional media to social recommendations, is analyzed, along with the impact of different investor segments. The prevalence of performance-chasing behavior and the popularity of passive investing are examined. Additionally, the study considers emerging trends like robo-advisors. Through this analysis, the paper highlights the importance of understanding investor behavior for more informed investment practices.
Copyright
Copyright © 2023 RAKSHITH B J, PROF. PRATHAP B N. This is an open access article distributed under the Creative Commons Attribution License.
