Leveraging AI to Optimize E-Commerce Platforms in Africas Agri-Business Sector: Opportunities and Challenges
KOLAWOLE VICTOR OWOIGBE VICTOR OWOIGBE, Adiamo Afeez Adeyemi, KEHINDE ONAYEMI ADESOGA , Adiamo Afeez Adeyemi , KEHINDE ONAYEMI ADESOGA
Paper Contents
Abstract
Recent studies highlight how digital tools are actively helping reduce food waste throughout agricultural supply chains.This study employs a qualitative case study methodology, analyzing leading AI-powered agro-business platforms, including Twiga Foods (Kenya) and Farmcrowdy (Nigeria) (Karanja, 2020). The analysis focuses on identifying the opportunities for AI to enhance market linkages, supply chain optimization, and financial inclusion, while critically examining the barriers, such as infrastructural deficits, data scarcity, and low digital literacy among farmers (Adeniran & Kazeem, 2021; World Bank, 2021).
Copyright
Copyright © 2025 KOLAWOLE VICTOR OWOIGBE, Adiamo Afeez Adeyemi, KEHINDE ONAYEMI ADESOGA . This is an open access article distributed under the Creative Commons Attribution License.