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MARKETING MINDS UNLEASHED: A CASE STUDY CONDUCTED THROUGH MBA STUDENTS IN PUDUCHERRY

Dr.A.Sudhanraj

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Paper Contents

Abstract

The business has applied various traditional marketing strategies so far. Word-of-mouth marketing has been the most prominent technique so far. Conventional marketing is a good way to target the locals but as far as students are concerned, going digital is the best approach. Upon realizing the fact that a thorough marketing approach is required in order to get the job done, the owner is willing to take a different approach to marketing and the mentor has been assigned the task of suggesting a functional marketing plan for the business. The study find that the marketing mind has a concept and it is supported by a desire to create new value for the image of a product by following the latest marketing trends and is equipped with various marketing components so that marketing has strategy in planning and an adequate budget so that the business being able to compete in an era where business competition is very tight requires planned marketing tips and governance and structures as well as having new creative powers.

Copyright

Copyright © 2024 Dr.A.Sudhanraj. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS40900007147
ISSN: 2321-9653
Publisher: ijprems
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