Paper Contents
Abstract
Marketing has transformed the advertising landscape in India, with digital channels rising from 24% of ad spend in 2020 to an estimated 46% in 2025, while traditional media declined from 65% to 47%. This paper investigates marketing growth trends, sector-wise distribution, and device-wise consumer engagement in India over the last decade. Data from industry reports and companies such as Amazon, Flipkart, Hindustan Unilever, and Tata Motors were analyzed using Python, SQL, and business intelligence dashboards for insights. Findings indicate that the e-commerce and FMCG sectors lead marketing investments, with mobile devices accounting for the majority of engagement. This study demonstrates the importance of data-driven marketing strategies and provides practical insights for businesses seeking to optimize marketing campaigns. Keywords: Marketing, Consumer Engagement, Advertising Trends, Python, SQL, Business Intelligence
Copyright
Copyright © 2026 Nikita Rashtrapal Damodar. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
