Paper Contents
Abstract
This paper examined the relationship between online betting techniques and youth patronage in sport betting companies in Rivers State. The aim was to examine the relationship between online betting techniques and youth patronage in sport betting companies in Rivers State. The study adopted cross-sectional research design. The population consisted of 17 online sport betting companies in Rivers State. 399 copies of questionnaire distributed. The Multiple Regression Statistical and Structural Equation Model tools were adopted, discriminant validity (AVE) and Cronbach Alpha verified the internal consistency and validity status and the results were positive. The findings of the study showed that online betting techniques significantly related with youth patronage in sport betting companies in Rivers State, thus enhancing word of mouth and betting commitment. The study concluded that, online betting techniques significantly related youth patronage. Based on the findings, the study, recommended that the youths should apply the dimensions of online betting techniques to enable them maximise the profit and reduce loses.
Copyright
Copyright © 2023 Chisa, Chinda.. This is an open access article distributed under the Creative Commons Attribution License.
