Paper Contents
Abstract
In the face of the unparalleled challenges brought forth by the COVID-19 pandemic, industries across the globe have been compelled to adapt rapidly to the evolving landscape. Among these, the Ayurveda sector has emerged as a beacon of resilience and innovation, showcasing remarkable flexibility in response to the crisis. This paper delves into the market evolution of Ayurveda, a traditional system of medicine rooted in ancient Indian wisdom, amidst the backdrop of the COVID-19 challenges. Through an exploration of shifting consumer behaviors, market trends, and industry responses, this study aims to unveil the dynamic resilience and innovative strategies adopted by the Ayurveda sector to navigate through the uncertainties and emerge stronger in the face of adversity. As the world grapples with the ramifications of the pandemic, the story of Ayurveda's market evolution serves as a compelling narrative of resilience, adaptability, and forward-thinking in times of crisis.
Copyright
Copyright © 2024 Khushi Pandey. This is an open access article distributed under the Creative Commons Attribution License.
