Paper Contents
Abstract
Every year, brands spend billions of dollars promoting their goods in stores. This marketing expenditure is scheduled three to six months in advance and is used to support promotional strategies that aim to improve brand awareness, encourage product and service trials, and boost consumption. COVID is upsetting this entire model. Because of the quick changes in consumer behavior, marketers can no longer afford to plan their promotional spending months. Brands must decide within a few days or even in close to real-time. Brands are moving their money to channels that are more adaptable as a result, such as digital advertising and promotions. Create a model that forecasts sales based on the sums spent on various marketing channels. With the contribution of advertising and social media marketing to generate sales, Advertisers are finding it more and more difficult to effectively measure the effectiveness of various revenue-generating marketing initiatives within their media mix as the advertising landscape continues to change. Our recommended system Creates a model that forecasts sales depending on the amount of money spent on various marketing platforms
Copyright
Copyright © 2023 SUGANDAN K.M. This is an open access article distributed under the Creative Commons Attribution License.
