Paper Contents
Abstract
Abstract: The Indian automobile industry's remarkable growth can be attributed to increased motor loan accessibility, rising incomes, and expanding middle-class purchasing power, as well as social status considerations driving car sales. This study conducts an extensive review of existing literature to investigate consumer buying behavior towards personal car purchases, examining complex factors influencing purchasing decisions. The findings aim to provide valuable insights for marketers to develop targeted strategies catering to the evolving needs of Indian car buyers, ultimately enhancing their marketing effectiveness and customer satisfaction.Keywords: Consumer Preferences, Satisfaction, Personal Cars
Copyright
Copyright © 2025 ANJAN KUMAR BORDOLOI. This is an open access article distributed under the Creative Commons Attribution License.
