Paper Contents
Abstract
The present analysis provides a detailed exegesis on the burgeoning influence of digital transformation on organisational strategy and success. It elucidates how technological disruptions can be judiciously harnessed to forge a competitive advantage. The investigative journey undertakes a multi-faceted exploration of the phenomenon, encompassing an array of real-world case studies, a quantitative examination of correlational dynamics, and a thorough review of extant scholarly literature.The pivotal findings accentuate that successful digital transformation is typically synonymous with strategic triumph, albeit with the caveat of diminishing returns at extreme levels of digitisation. Furthermore, the research highlights the indispensability of contextual congruence, organisational culture, customer centricity, and a balanced approach to digitalisation. Notwithstanding its contributions, the study acknowledges temporal constraints and an overemphasis on established corporations as potential limitations, thereby illuminating avenues for future research endeavours. This inquiry provides a wealth of insights for scholars, strategists, and business leaders navigating the labyrinthine domain of digital transformation.
Copyright
Copyright © 2023 Subharun Pal. This is an open access article distributed under the Creative Commons Attribution License.
