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STUDY OF BARRIERS OF INTERNATIONALISATIONAL OF SMALL AND MEDIUM ENTERPRISES (SMES)

Manish Ranjan Ranjan

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Abstract

Small Medium Enterprises (SMEs) has played an increasingly active role in the international markets in this recent year. SMEs must face new challenges in the era of globalization; they need a strategy for digitizing SME businesses that is oriented towards achieving market growth. The internationalization process is more complicated than just entering the international market, SMEs are still facing various barriers such as market knowledge, finance, supporting infrastructure, technology and innovation, human resources, competition, and government policies. This problem is caused by a lack of experience and information to introduce SME products to the international market. The present study aims to study the barriers of internationalization of SMEs. In the present research study, the researcher has used descriptive research design. To develop stable item attributes, adequate sample sizes are required. The sampling population include 473 SMEs.

Copyright

Copyright © 2023 Manish Ranjan. This is an open access article distributed under the Creative Commons Attribution License.

Paper Details
Paper ID: IJPREMS30400023381
ISSN: 2321-9653
Publisher: ijprems
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