Paper Contents
Abstract
As companies strive to retain customers and enhance lifetime value, brand loyaltyprograms have emerged as a critical strategic tool. This study aims to explore the effectiveness ofthese programs in fostering consumer loyalty and driving repeat purchases.
Copyright
Copyright © 2025 JONES V. This is an open access article distributed under the Creative Commons Attribution License.
Paper ID:
IJPREMS50200027365
ISSN:
2321-9653
Publisher:
ijprems