Paper Contents
Abstract
This research paper examines the evolving landscape of e-commerce, analyzing emerging trends, technological innovations, and potential market disruptions that will shape the industry's future. Through comprehensive analysis of current market data, technological advancements, and consumer behavior patterns, we identify key drivers of change in the e-commerce sector. The study reveals significant shifts toward immersive shopping experiences, sustainable practices, and AI-driven personalization, while highlighting challenges in cybersecurity, supply chain resilience, and market competition. Our findings suggest that successful adaptation to these changes will require businesses to embrace technological innovation while maintaining focus on customer experience and operational efficiency.
Copyright
Copyright © 2025 Mrs. Ritu Jain. This is an open access article distributed under the Creative Commons Attribution License.
