Paper Contents
Abstract
In today's world of technology, getting more visibility on Google is essential for individuals and companies looking to increase the reach of their websites. This study examines the impact of Artificial Intelligence (AI) and Search Engine Optimization (SEO) marketing on the Google search results and focuses on how AI-driven technology is altering the way we think about conventional SEO methods. The study examines the function of AI tools for the prediction of keywords, as well as content optimization and personalization, engagement of users, and the effectiveness of on-page and off-page, as well as technical SEO techniques. Data was collected from both businesses and digital marketing professionals in Vijayawada via structured interviews and surveys, and then analyzed to determine the connection between AI use and performance on rankings. Results show that AI is not only a boost to the effectiveness in SEO but also improves the content quality, user experiences, and conformity to Google's E-E A-T (Experience Expertise, Expertise, Credibility, and Authoritativeness) principles. This study concluded that the incorporation of AI with SEO greatly enhances the search engine ranking and also predicts that the future of SEO will heavily rely upon voice searches, video search, and personalised content. This research offers valuable information for business owners, marketers, and academics on how to adjust to the ever-changing algorithm of Google to keep a competitive edge.
Copyright
Copyright © 2025 Dr.B.Girimurugan. This is an open access article distributed under the Creative Commons Attribution License.
