Paper Contents
Abstract
This research explores the impact of storytelling in sales pitches on customer engagement. Storytelling has evolved as a potent strategy for enhancing sales effectiveness by creating emotional connections, improving customer retention, and fostering deeper engagement. Rather than focusing solely on product features, storytelling allows salespeople to present a narrative that resonates with the customers needs, providing a more personalized and compelling experience. The paper examines how storytelling not only captivates attention but also influences customer decision-making by evoking emotions. The study also tests three hypotheses: (1) storytelling significantly increases customer engagement compared to traditional sales methods, (2) emotional connection through storytelling improves customer retention and satisfaction, and (3) personalized storytelling increases the likelihood of a successful sale. Through these hypotheses, the research aims to highlight how storytelling can transform the sales process, enabling brands to build stronger, lasting relationships with their customers and ultimately drive higher sales conversion rates.
Copyright
Copyright © 2025 Manjunath P Kammar. This is an open access article distributed under the Creative Commons Attribution License.
