Paper Contents
Abstract
The purpose of this study is to better understand the weight that green attributes carry in consumersperception on which hotels to choose. The hospitality sector has begun implementing green practices into their daily operations as a result of growing social and environmental responsibility concerns. This study tries to discover the perception of consumers regarding the green attributes of hotels when choosing a hotel. A sample of 100 hotel guests were surveyed as part of the research's quantitative methodology and data was analyzed using SPSS software. The findings of this study indicated that consumers look for different green attributes in hotels and there is a statistically significant difference among the age groups and their perception on hotels that promote themselves as eco-friendly hotels. This study will offer information about consumer preferences and expectations for green practices in the hospitality sector, which can be used to help hotels to redesign their offerings and marketing plans to satisfy the needs of environmentally conscious customers
Copyright
Copyright © 2024 Janaka Rumesh Gamlath. This is an open access article distributed under the Creative Commons Attribution License.
