The Role of Persuasive Language and Celebrity Endorsement in Shaping Consumer Behavior: A Critical Discourse Analysis of Advertisements and Public Service Messages
Maham Maqbool Maqbool, Athar Ablbas , Syeda Smavia, Iqra Hameed, Laiba Mansoor, Athar Ablbas , Syeda Smavia , Iqra Hameed , Laiba Mansoor
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Abstract
The Role of Persuasive Language and Celebrity Endorsement in Shaping Consumer Behavior: A Critical Discourse Analysis of Advertisements
Copyright
Copyright © 2025 Maham Maqbool, Athar Ablbas , Syeda Smavia, Iqra Hameed, Laiba Mansoor. This is an open access article distributed under the Creative Commons Attribution License.