Paper Contents
Abstract
The investigation titled An Investigation into the Loyalty of Bata Customers, Specifically Focusing on Bata India Ltd. in Tumkur aims to explore and understand the level of customer loyalty towards Bata India Ltd., a footwear company, within the context of Tumkur, India. Customer loyalty is a crucial factor for businesses as it directly impacts their success and sustainability. In this investigation, the focus is specifically on the customer loyalty dynamics of Bata India Ltd. in the Tumkur region. The investigation is likely to encompass the following key aspects. Customer loyalty refers to the degree of attachment, repeat patronage, and positive sentiment that customers exhibit towards a particular brand or company. The investigation may delve into the company's history, product offerings, marketing strategies, and overall positioning in the Indian footwear market. It Focusing on Tumkur provides a specific geographical context for the investigation. The investigation may aim to capture the local sentiments, preferences, and trends related to footwear and shopping habits within the Tumkur community
Copyright
Copyright © 2023 Prof. Mr. PRAVEEN KUMAR T M, Ms.NIVEDITHA J. This is an open access article distributed under the Creative Commons Attribution License.
