Paper Contents
Abstract
The rapid advancement of Big Data Analytics (BDA) and Artificial Intelligence (AI) technologies has significantly transformed various industries, enhancing operational efficiency, decision-making processes, and customer experiences. This study explores the impact of implementing BDA and AI in organizational settings, with a focus on their integration, challenges, and the resulting outcomes. By analyzing case studies across multiple sectors, the research highlights how BDA enables organizations to process vast amounts of data to uncover insights, while AI technologies automate complex tasks and facilitate predictive analytics. The study also examines the challenges organizations face, including data privacy concerns, skill gaps, and integration issues, while offering strategies for overcoming these barriers. The findings suggest that the successful deployment of BDA and AI leads to improved business intelligence, operational agility, and competitive advantage. However, organizations must invest in appropriate infrastructure, talent development, and ethical frameworks to fully realize the potential of these transformative technologies. The paper concludes by proposing a roadmap for organizations seeking to leverage Big Data and AI for sustained growth and innovation.
Copyright
Copyright © 2025 Dr.A.ANTONY PRAKASH. This is an open access article distributed under the Creative Commons Attribution License.
