Paper Contents
Abstract
This research explores consumer trends in the farm-to-fork food sector within the Delhi NCR region, based on an internship experience with Simply Naturals. The study focuses on GI-tagged products such as honey, grains, pulses, atta, and snacks. Data were gathered through direct sales and field surveys, involving interactions with consumers about their purchasing behaviors and preferences. Findings indicate that individuals aged 25-45, particularly from higher-income and education brackets, show a strong preference for these products due to health benefits, quality, and environmental sustainability. Major challenges include high costs, limited accessibility, and lack of awareness. To enhance market adoption, strategies such as cost reduction, targeted awareness campaigns, and improved distribution networks are recommended. This study provides insights for stakeholders to promote farm-to-fork food products in urban India.
Copyright
Copyright © 2024 Akash s nair. This is an open access article distributed under the Creative Commons Attribution License.
