Paper Contents
Abstract
This conceptual paper explores the dynamic relationship between culture and modern fashion, emphasizing how cultural shifts significantly influence fashion trends and vice versa. By examining the role of fashion as both a product and a reflection of cultural values, this study delves into the multifaceted interactions that drive contemporary fashion landscapes. The paper highlights the impact of globalization, which merges diverse cultural elements into hybrid styles that cater to a global audience. Technological advancements have facilitated a fast-fashion culture, where rapid production meets instant consumer demands, reflecting and shaping modern societal norms. The analysis further addresses how fashion serves as a platform for expressing identity and resistance, with subcultures adopting and adapting fashion elements to challenge mainstream societal values. Through a review of seminal works by authors like Crane (2000) and Hebdige (1979), and more contemporary analyses by Skov (2002) and Barnes & Lea-Greenwood (2006), the paper synthesizes perspectives on how fashion acts as both a mirror and a mold of cultural trends. This paper argues for the necessity of understanding the profound connections between culture and fashion to appreciate their reciprocal influence, which not only reflects but also shapes social realities and identities. This understanding is crucial for stakeholders in the fashion industry aiming to navigate and harness the complex market dynamics shaped by cultural transformations.
Copyright
Copyright © 2025 Leena Khaled Ahmed Al-Mujahed. This is an open access article distributed under the Creative Commons Attribution License.
