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AbstractOne of the most important ideas for the social and economic advancement of society nowadays is rural tourism. The issues and future potential of rural tourism in the state of West Bengal are identified in this study. The principal aims of this research are to investigate the growth and emergence of rural tourism in West Bengal, analyse the tourism gap at Bishnupur, assess the current and future needs for tourism infrastructure in Bishnupur, and promote and market Bishnupur as a major destination for rural tourism in India. Field surveys were used to gather data for the study in order to meet its fundamental goals. In addition to the profile of the tourists, information on the tourism industry's profile includes hotels, guest houses, the number of rooms, the number of employees, etc. Several statistical techniques were employed to examine the gathered data; the Wilcoxon Pair Ranked Model was utilized for the gap analysis. This study offers recommendations for improving and developing rural tourism destinations through appropriate use of the region's tourism infrastructure, active involvement from governmental and private efforts, and efficient use of local resources. In order to provide excellent service, it is important to balance the supply and demand of tourism infrastructure requirements, which is where this study comes in.Keywords: Tourism, Economic, Fundamental, Employed, Bishnupur, Recommendations, Destinations, Requirements, Efficient, Study.

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