Paper Contents
Abstract
Paper presents an inter disciplinary approach towards human decision making mosaic via optometric injections. Study incorporates entrepreneurial brain practices as wedded to neuro-sciences. If disordered embroidery VUCA (Vulnerability, Uncertainty, Complexity, and Ambiguity) has given foundation to disordered embroidery BANI (Brittle, Anxious, Non-linear, and Incomprehensible), disordered embroidery RUPT (Rapid, Unpredictable, Paradoxical, and Tangled) and disordered embroidery TUNA (Turbulent, Uncertain, Novel and Ambiguous), it is tractable that time is fitting for anatomical steal a look into entrepreneurial choice behaviour. Study opines that inter-sections between Biology and Management are far-reaching and hold immense potential for advancing managerial practices. By recognizing and integrating biological underpinnings of human behaviour, decision making, leadership, and adaptability, managers can devise informed and effective strategies. As fields of Biology and management continue to evolve, interdisciplinary collaboration is essential to unlock full spectrum of cause-and-effect connections between these domains. Aim has been to decipher decision making via optometric estimates. Eye tracking methodology is adopted. Kowlers eye tracking model has been examined. Deductions are; eye movements in human decision behaviour making is moderately driven by stimulus properties that bias information uptake in favor of visually salient stimuli. Eye movements do (not) have causal effect on preference formation. However, through properties inherent to visual system, such as stimulus-driven attention, eye movements do lead to down-stream effects on human decision behaviour making.
Copyright
Copyright © 2025 Col Prof. Dr. J Satpathy. This is an open access article distributed under the Creative Commons Attribution License.
