Recent Papers

The transition toward a circular economy has redefined marketing paradigms by emphasizing sustainability, resource efficiency, and ethical consumption. This paper examines how green marketing strategies align with circular economy principles to foster sustainable business growth and environmentally responsible consumer behavior. It explores the integration of recycling, reuse, and eco-innovation within corporate marketing frameworks and their influence on consumer attitudes and purchase intentions. Using recent case studies and empirical research, the paper investigates how transparency, eco-labeling, and sustainable product design enhance brand loyalty and trust. Furthermore, it analyzes generational and cultural variations in consumer preferences toward green products, revealing a growing shift from price sensitivity to environmental consciousness. The study also highlights challenges businesses face in balancing profitability with ecological responsibility, particularly in industries with high material intensity. By synthesizing insights from sustainability theory, consumer psychology, and marketing ethics, the research provides a comprehensive understanding of how green marketing drives the circular economys objectives. Ultimately, the paper underscores the necessity of cross-sector collaboration, regulatory support, and consumer education to accelerate the transition to circular and sustainable markets. The findings emphasize that effective green marketing not only promotes environmental stewardship but also cultivates long-term value creation through consumer trust and ethical brand positioning.

Copyright © 2025 Bhavya Jain. This is an open access article distributed under the Creative Commons Attribution License.